Implementation Evaluation Control

"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly." (Armstrong & Kotler pg. 57) Phileas Fogg's Perfect Polish Perogies has a goal of 10,000 units sold within the first fiscal quater of being on the market. The merchandising goal is 1,000 units for the first fiscal quarter it is available. If the goals are not made then revaluation of the price will be taken into consideration. Other factors that will be addressed will be, changing the target consumers, modifying recipes to decrease production costs and modifying the packaging that Phileas Fogg's Perfect Polish Perogies comes in.  "Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained." (Armstrong & Kotler pg. 58) Strict analysis will be practiced throughout the first few fiscal quarters to ensure steady growth and development as a brand.