Price

 Price is one of the key factors of which can truly make or break an up and coming product. A product is only worth what the consumer is willing to pay for it. "In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service." (Armstrong & Kotler pg. 275) Phileas Fogg's Perfect Polish Perogies are made with the highest quality of ingredients which happen to be organic and gluten free. This quality, of course, comes with a price. The retail price of the product will be a strict $3.00. The perogies themselves cost $.10 a unit to produce. The packaging the product comes in is $.15 a unit. This amounts to $.25 per unit, manufacturing cost. Distribution and handling cost an additional $.10 in the process. The total cost to produce and ship to retailers is $.35 per unit. The retailers and restaurants that sell the product then purchase the product wholesale at $1.00 per unit. The merchandise also involved with the brand costs $2.00 a unit to produce and distribute. The shirt will then be sold at wholesale to the retailers at $7.00. The suggested retail price for the shirt is between $15.00-$20.00 with a strict minimum and maximum to preserve the brand's promise of an affordable snack food. "The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion." (Armstrong & Kotler pg. 54)