Week 9 EOC: Creative Content

Merchandising is an excellent source of alternative income to including with your product line. It can include, but not limited to; clothing, toys, home accessories, etc… In some cases companies make more off of merchandising than the actual product. For this reason, my creative content will be a Phileas Fogg Polish Perogies t-shirt design. I’m choosing to go the clothing route because consumers are comfortable paying $10-20 on a shirt whereas the main product will only be sold for a couple dollars. This increases the potential profit exponentially. Using Photoshop, I will create a design for a potential Phileas Fogg Perfect Polish Perogies shirt to be sold online and to wholesale buyers.

Week 8 EOC: The Adventure

           As I trudged through the snowy roads of Warsaw, I ended up standing next to a large cathedral. Fascinated with the beauty of such breathtaking architecture, I couldn't help but to stand there, captivated. Just then, I heard a voice beckoning from the front of the church. An elderly woman standing on the steps shouts something in Polish and waving her arms as if inviting me in.. With no other options of shelter for the night, I decided to join her in the church. “Hello.” I said apprehensively as I walked up the stairs. The woman says something in Polish that I couldn't make out as she rushes me into the church. We made our way to the back of the cathedral and enter what looks like a kitchen. The woman handed me a plate of what look like very large raviolis. She then says, “Perogies!” Not recognizing the food and being curious, I decided to try one. The warmth of the potato and cheese filling spreads throughout my body. “This is delicious!” I exclaimed. She could tell I was pleased and forced a large box of the snacks in my arms. A loud yell came from the other room and the woman, panicked looking, started to usher me out of the room. The door behind us swung open and there stood a half-dressed priest armed with a long pole topped with a quite intimidating looking cross. "Mój perogies!" The preist exclaimed as he charged at me. I bursted through the door and ran out of the church with the deadly priest still in pursuit. AsWith the determination even stronger than before and the box of his new favorite food in hand. Phileas Fogg was ready for his next adventure.

Implementation Evaluation Control

"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly." (Armstrong & Kotler pg. 57) Phileas Fogg's Perfect Polish Perogies has a goal of 10,000 units sold within the first fiscal quater of being on the market. The merchandising goal is 1,000 units for the first fiscal quarter it is available. If the goals are not made then revaluation of the price will be taken into consideration. Other factors that will be addressed will be, changing the target consumers, modifying recipes to decrease production costs and modifying the packaging that Phileas Fogg's Perfect Polish Perogies comes in.  "Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained." (Armstrong & Kotler pg. 58) Strict analysis will be practiced throughout the first few fiscal quarters to ensure steady growth and development as a brand.

Price

 Price is one of the key factors of which can truly make or break an up and coming product. A product is only worth what the consumer is willing to pay for it. "In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service." (Armstrong & Kotler pg. 275) Phileas Fogg's Perfect Polish Perogies are made with the highest quality of ingredients which happen to be organic and gluten free. This quality, of course, comes with a price. The retail price of the product will be a strict $3.00. The perogies themselves cost $.10 a unit to produce. The packaging the product comes in is $.15 a unit. This amounts to $.25 per unit, manufacturing cost. Distribution and handling cost an additional $.10 in the process. The total cost to produce and ship to retailers is $.35 per unit. The retailers and restaurants that sell the product then purchase the product wholesale at $1.00 per unit. The merchandise also involved with the brand costs $2.00 a unit to produce and distribute. The shirt will then be sold at wholesale to the retailers at $7.00. The suggested retail price for the shirt is between $15.00-$20.00 with a strict minimum and maximum to preserve the brand's promise of an affordable snack food. "The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion." (Armstrong & Kotler pg. 54)