Target Market Strategy

Phileas Fogg’s Perfect Polish Perogies has a very specific target market trying to be reached which can be beneficial but it can also be a downfall of the brand as well. "A company should target segments in which it can profitably generate the greatest customer value and sustain it over time" (Armstrong & Kotler pg. 50) The snack is made specifically to pair well with a nice tall alcoholic beverage while sitting at the local bar. The high fat content and savory cheese filling make it perfect while drinking. Being a snack made to be eaten with an alcoholic beverage, the brand is clearly targeting the adult drinker which does not seem that limited. Yet, compared to the average snack that tends to all demographics it cuts down the consumer market significantly. "Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter." (Armstrong & Kotler pg. 50)