Half-Blood Design: Situation or SWOT Analysis

Tuesday, November 25, 2014

Situation or SWOT Analysis

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" (Armstrong & Kotler pg. 55) Philieas Fogg’s Perfect Polish Perogies is a brand that faces many challenges but also has vast opportunities in the near future. One of the main strengths of Philieas Fogg’s Perfect Polish Perogies is the fact that it is a organic and high-quality snack, opening the consumer market to not only the average snack-food consumer but those who are care about what they eat as well. Another strength would be the simple quality of the product. Being organic and a gluten free, every consumer is satisfied in the end. A significant weakness of the brand is the limited target market. Being an adult snack food associated with alcohol, the hope of selling to children is pretty dim. "It [the company] should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue." (Armstrong & Kotler pg. 55) As stated before, Phileas Fogg’s Perfect Polish Perogies has many opportunities. Expansion as a brand is a very realistic and revolutionary opportunity for the brand. Creating different products can boost sales and the size of the brand as a whole. A potential threat to the company would be the losing consumers to the cheaper snack food choices they are presented with. Being a high-quality snack food, Phileas Fogg’s Perfect Polish Perogies is sold at slightly higher price than the average snack food.

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About Me

Half-Blood design is an advertisement-based graphic design company that was created by myself, Corey Underwood in 2014. With experience in the music industry, graphic design and the marketing industry, the tools that I bring to the table with Half-Blood Design are vast and like no other. No matter the project, whether it be a new billboard layout for Gucci or designs for a new merchandise rollout for an up-and-coming band, Half-blood design can bring your vision to life, and more. One of the things I learned in the music industry is that a band is a business that sells a certain product, it needs to be treated as such in order for success. The music has to be something the populous has never heard before and same goes for the designs. Designers play a key part in the process of running a band. With my hands on experience, I know what is selling and how to equip you with the right marketing tools to guide you towards success. The key aspect of Half-Blood design is the focus on marketing. With such a strong basis in marketing, the connection between the company and the consumer is incomparable. With that essential connection, Half-Blood Designs has all of the tools you need to take your company or project to the next level. Above and beyond the rest.