Product

Phileas Fogg’s Perfect Polish Perogies strives to provide the highest quality product to the consumer. “Product means the goods-and-services combination the company offers to the target market."  (Armstrong & Kotler pg. 53) Using only quality ingredients, the product is guaranteed to satisfy the consumer. The perogies are a cracker based snack with cheese and onion flavored filling, coated in savory cheese seasoning. The snacks are semi-circular shaped to represent the classic dish that they are named after. While still being high in fats and savory to the tongue, Phileas Fogg’s Perfect Polish Perogies still keep their promise of wholesome ingredients by only using organic ingredients while making the snack. Another positive aspect about the process of making the product is that the snack is also gluten free. Being a customer driven brand, it is important that the product can be consumed by as many people as possible. Staying gluten free and all organic delivers that promise to please every consumer.  "After deciding on its overall marketing strategy, the company is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing.” (Armstrong & Kotler pg. 53) The product is packaged in slightly above average sized snack bags that depict a traditional feel of the product’s basis. Each unit contains 1.5 oz of product and is filled with a significant amount of air due to the fragile product.