Half-Blood Design: Business Mission Statement

Tuesday, November 25, 2014

Business Mission Statement

"At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company." (Armstrong & Kotler pg. 39) Phileas Fogg’s Perfect Polish Perogies is a high-quality brand with the purpose of revolutionizing the snack food industry today. Driven to serve the consumer with only the highest of quality of snack product, Phileas Fogg’s Perfect Polish Perogies is founded on the principle of honest trading and a consumer-friendly basis. Aiming to please the adult drinking crowd with our savory snacks that pair perfectly with a tall one, the brand is direct with their promotion and marketing. Satisfaction is required for the brand and guaranteed to the people. Phileas Fogg’s Perfect Polish Perogies will not stop until every consumer is more than happy. "Companywide strategic planning guides marketing strategy and planning. Like marketing strategy, the company’s broad strategy must also be customer focused." (Armstrong & Kotler pg. 39) With a heavy marketing strategy, the brand pledges to stay true to the consumer and deliver the highest quality at a reasonable price, always. Staying true to the consumer has and will always be the top most priority for the brand. Here to serve the best snack food available at an easily affordable price, Phileas Fogg’s Perfect Polish Perogies stands above all others.

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About Me

Half-Blood design is an advertisement-based graphic design company that was created by myself, Corey Underwood in 2014. With experience in the music industry, graphic design and the marketing industry, the tools that I bring to the table with Half-Blood Design are vast and like no other. No matter the project, whether it be a new billboard layout for Gucci or designs for a new merchandise rollout for an up-and-coming band, Half-blood design can bring your vision to life, and more. One of the things I learned in the music industry is that a band is a business that sells a certain product, it needs to be treated as such in order for success. The music has to be something the populous has never heard before and same goes for the designs. Designers play a key part in the process of running a band. With my hands on experience, I know what is selling and how to equip you with the right marketing tools to guide you towards success. The key aspect of Half-Blood design is the focus on marketing. With such a strong basis in marketing, the connection between the company and the consumer is incomparable. With that essential connection, Half-Blood Designs has all of the tools you need to take your company or project to the next level. Above and beyond the rest.