Distribution

 “Finally, distribution (location) is important—wholesalers must choose their locations, facilities, and Web locations carefully. There was a time when wholesalers could locate in low-rent, low-tax areas and invest little money in their buildings, equipment, and systems. Today, however, as technology zooms forward, such behavior results in outdated materials-handling, order-processing, and delivery systems.” (Armstrong & Kotler pg. 369) Phileas Fogg’s Perfect Polish Perogies have a very specific target market, therefore the distribution is also limited to very specific locations. The product will be distributed to bars and liquor retailers. These specific locations are a perfect outlet to reach the target consumers. Due to the product being specifically made to pair with alcohol, the target consumers are adults who drink. These consumers can be best reached at these specific locations. “Place includes company activities that make the product available to target consumers.” (Armstrong & Kotler pg. 54)